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Why Buying in Bulk Doesn’t Always Save You Money

  I used to think buying in bulk was the smartest way to shop. Bigger box, bigger savings — right? Not always. After joining one of those warehouse clubs , I realized I was stockpiling more than I used. Paper towels , snacks , even condiments — some expired before I finished them. I wasn’t saving; I was wasting. Now I do the math. I check the unit price and compare it with smaller packages at Walmart or local grocery stores . Sometimes the difference is only pennies, and when you factor in storage space and spoilage , bulk doesn’t make sense unless you’re feeding a big family or running a small business. Another trick: split bulk items with a friend or neighbor. You both get the discount without drowning in a year’s worth of ketchup. Buying in bulk can save money — but only if you’re disciplined about what you actually use. Otherwise, those “savings” turn into clutter. About the Author Written by Preston Brady — YouTube creator and owner of Grady Brady LLC , maker of the Gr...

Overcoming Privacy Concerns While Offering Targeted Discounts

 by Preston Brady III Because consumers are being targeted for discounts, retailers will need to implement programs that use encryption methodologies that consumers can understand. In a previous article I provided a targeted discount example of a customer who visits the drive-thru of a McDonalds every morning Monday through Friday.  In order to provide a targeted discount to this customer, McDonalds will need to demonstrate that while their automated targeting system "knows" the customer visits this particular restaurant every morning five days a week, this information cannot get into the wrong hands.  Who wants anyone other than perhaps a family member or close friend to know where they are every weekday morning around 7:30 AM?  The truth is, in the big picture no one else in the world cares that this customer is at McDonalds every weekday morning.  But it's not a safety precaution concern, it's more of a consumer targeted by proxy concern. If Burger King someh...

TargetedDiscounts.com: Reward the Loyal Customer

  by Preston Brady III People are creatures of habit - some more than others but nonetheless we all have routines and when it comes to spending money some of us spend a lot. So, it only makes sense consumers could appreciate discounts or more discounts for purchases they make on a regular basis. If someone drives thru a McDonalds restaurant every Monday through Friday and buys the same thing: A breakfast meal consisting of a breakfast sandwich with hash browns and a cup of coffee and spends $6.50 on this meal every morning Monday-Friday, it makes sense this customer should receive a targeted discount at some point during one or more of the transactions. The options for providing the discount should be considered. For example, perhaps every Friday the customer receives a $0.50 discount. This is not a major discount but it does send a signal to the customer they are being noticed for their loyalty, for their five days a week visit to the restaurant. Understand targeted discounts is n...

A Planet of Discounts

  by Preston Brady III Imagine a world of consumers in which everyone is rewarded for repeat purchases. The discounts are not just limited to groceries and clothing, but to virtually everything we buy. All of this is accomplished while overcoming most peoples' fear of privacy intrusion. Tracking of purchases is accomplished seamlessly. Discounts are given without a real loss to the provider. The psychology of this model encourages continuation of purchases and in some cases increased purchases of the same products from the same provider.  The discount models we have today are considered in infancy compared to what I coin Targeted Discounts.  Allow me to provide a simple example of how Targeted Discounts work. A consumer has several house cats, and two dogs. The consumer most of the time shops at a Walmart a few miles from his house. The consumer usually purchases the same cat and dog food items, in this case higher quality items.  This consumer spends about $75.00 US...
TargetedDiscounts.com is a project exploring a product rewards program under which consumers receive automatic price discounts on products they regularly purchase. One of the goals is to overcome consumer hesitation regarding personal information.