I used to think buying in bulk was the smartest way to shop. Bigger box, bigger savings — right? Not always. After joining one of those warehouse clubs , I realized I was stockpiling more than I used. Paper towels , snacks , even condiments — some expired before I finished them. I wasn’t saving; I was wasting. Now I do the math. I check the unit price and compare it with smaller packages at Walmart or local grocery stores . Sometimes the difference is only pennies, and when you factor in storage space and spoilage , bulk doesn’t make sense unless you’re feeding a big family or running a small business. Another trick: split bulk items with a friend or neighbor. You both get the discount without drowning in a year’s worth of ketchup. Buying in bulk can save money — but only if you’re disciplined about what you actually use. Otherwise, those “savings” turn into clutter. About the Author Written by Preston Brady — YouTube creator and owner of Grady Brady LLC , maker of the Gr...
by Preston Brady III
Imagine a world of consumers in which everyone is rewarded for repeat purchases. The discounts are not just limited to groceries and clothing, but to virtually everything we buy. All of this is accomplished while overcoming most peoples' fear of privacy intrusion. Tracking of purchases is accomplished seamlessly. Discounts are given without a real loss to the provider. The psychology of this model encourages continuation of purchases and in some cases increased purchases of the same products from the same provider.
The discount models we have today are considered in infancy compared to what I coin Targeted Discounts.
Allow me to provide a simple example of how Targeted Discounts work.
A consumer has several house cats, and two dogs. The consumer most of the time shops at a Walmart a few miles from his house. The consumer usually purchases the same cat and dog food items, in this case higher quality items.
This consumer spends about $75.00 USD per week on pet food. The consumer also purchases cat litter. The approximate total spent per week is about $100 USD per week.
Using the Targeted Discount model the consumer will punch in his telephone number at some point before paying for the purchase. A custom program searches a database and determines a discount for items based on the history of same items purchased, and the number of items purchased today.
The Targeted Discount program provides the determined discount even in cases where items are already on sale. The consumer is not penalized for sale items, but the discount amount could lessen because the price is lower than normal.
If the customer purchases $100.00 worth of cat and dog food the discount may be $2.00 today and next week it may be $2.10.
The discounts are not hefty. Stores will not buy into discount programs that cause a significant cut in profit.
One of the ideas behind targeted discounts is the ability of the consumer to reason for more purchases. Noticing a loyalty discount and some savings, the consumer may purchase more than usual. Providing the targeted discount rewards the store with additional purchases.
Stay tuned for more on this subject.
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