I used to think buying in bulk was the smartest way to shop. Bigger box, bigger savings — right? Not always. After joining one of those warehouse clubs , I realized I was stockpiling more than I used. Paper towels , snacks , even condiments — some expired before I finished them. I wasn’t saving; I was wasting. Now I do the math. I check the unit price and compare it with smaller packages at Walmart or local grocery stores . Sometimes the difference is only pennies, and when you factor in storage space and spoilage , bulk doesn’t make sense unless you’re feeding a big family or running a small business. Another trick: split bulk items with a friend or neighbor. You both get the discount without drowning in a year’s worth of ketchup. Buying in bulk can save money — but only if you’re disciplined about what you actually use. Otherwise, those “savings” turn into clutter. About the Author Written by Preston Brady — YouTube creator and owner of Grady Brady LLC , maker of the Gr...
by Preston Brady III
Because consumers are being targeted for discounts, retailers will need to implement programs that use encryption methodologies that consumers can understand. In a previous article I provided a targeted discount example of a customer who visits the drive-thru of a McDonalds every morning Monday through Friday. In order to provide a targeted discount to this customer, McDonalds will need to demonstrate that while their automated targeting system "knows" the customer visits this particular restaurant every morning five days a week, this information cannot get into the wrong hands.
Who wants anyone other than perhaps a family member or close friend to know where they are every weekday morning around 7:30 AM? The truth is, in the big picture no one else in the world cares that this customer is at McDonalds every weekday morning.
But it's not a safety precaution concern, it's more of a consumer targeted by proxy concern. If Burger King somehow gains this information then Burger King could start sending the customer texts offering a better deal. The customer may not want this intrusion and this could cause the customer to stop going to McDonalds so often, or even switch to another restaurant - and maybe not Burger King because the text came from them.
We all know we are already targeted online when we simply type in a keyword about a product and suddenly this product begins to appear on time lines in our social media and emails. While this may seem like fair play advertising to many, there are people who resent and complain about it.
Targeted Discounts will need to overcome these fears and further protect the privacy of their customers. This of course will be the subject of many additional articles on this site, and I have ideas how to help customers overcome privacy concerns.
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